Overview Blanket Scarves are an incredible way to expand your offering, while still staying on brand. As a business owner, one of the best things about blanket scarves are the speed in which you will be able to create them. On a day free from email or too many other distractions, I could crochet 6 scarves, or I could make 20-30 blanket scarves. While the profit margin on each scarf was slightly lower, my output for the same amount of time was significantly higher, ultimately increasing my hourly rate. An additional win for the blanket scarf that I had not originally anticipated, was that they have a longer selling season than knit and crochet pieces. Knit and crochet pieces sold well for me in November and December, but blanket scarves seemed to sell September through March. This makes a substantial dent in your overall annual revenue. And finally, blanket scarves provide great opportunity for an upsell. I sometimes find that a knit scarf and hat are too much of the same texture and color happening all in the same place. However, the patterning of a blanket scarf effortlessly complements most hat and headband pieces, with many customers checking out with both items. To help them with those decisions, consider using the set template to create pairing recommendations, and offering a discount for buying both. Getting Started Okay, enough on why you should sell them, and now more about how to get the ball rolling. I just launched a complete DIY blanket scarf tutorial that I'm including here for free, as part of your Masterclass access. Here's what you'll learn: My go-to tools for mass production efficiency How to choose fabric (content, type, scale, design) Where to purchase fabric (vendor recs with pros + cons) Suggested sizes/proportions How to get straight + effortless cuts How to get the perfect fray Finish, style, and care for your finished product Suggestions for product photos + listing descriptions download tutorial
